‘Allied’ is a wedding photography and cinematography brand that took birth almost 34 years ago. The company was started by an ambitious duo that has now passed the baton to Harpreet Singh Chanana.
Harpreet and his team of 20 strong photographers capture not only the couple’s most magical moments at the wedding, but also create a surreal experience each time the family looks at the pictures and the wedding film. Given the years that the company has dedicated to the wedding photography/cinematography industry, it is very easy to become completely irrelevant in this low barrier wedding photography market. However, ‘Allied’ has sustained and made a warm place in the hearts of many families for multiple generations. Though not an easy feat, they have managed to keep up their reputation by having their fingers on the pulse of the modern-day couple and being in sync with their contemporary needs.
‘Allied’ respects not only the sacrosanctity of the weddings but also the personalized stories of the couples who share their most important day with the team. They offer all kinds of wedding photography services – be it pre-wedding shoots, candid photography, traditional photography, or cinematography. According to Harpreet, “Wedding is a metaphor for one of the most important days of your life. Therefore, no matter how crazy your ideas, we’re ready to turn all your photography dreams into reality”.
Though based out of Delhi, India they have shot weddings at venues away from the capital – like Agra, Jaipur, Udaipur, Lucknow etc as well as those outside the country including places such as Thailand, London, Singapore.